FISU Secretary General to scrutinise Kazan 2013 Marketing Programme

FISU SG/CEO Eric Saintrond

KAZAN – FISU Secretary General/CEO Eric Saintrond arrived on a working visit to Kazan, the host city of the 27th Summer Universiade. Together with experts of the Kazan 2013 Executive Directorate he will discuss the progress in implementing marketing programmes and television broadcasting policy.

The talks will focus on rights of marketing partners of the 27th Summer Universiade, range of goods and services offered by marketing partners to the Kazan 2013 Executive Directorate. The parties will also engage in further discussions and address such topics as sales of licensed merchandise and marketing plans for official Kazan 2013 branded goods and services. Special attention will also be given to brand protection and fight against ambush marketing. 

In addition, Eric Saintrond will be offered an insight into the hospitality programme and 2013 Summer Universiade Torch Relay project. The current state of the ticketing programme and Games-time television broadcasting will also be discussed. 

(Source: Kazan 2013 Media Dept.)