Frivolous Swimsuit Downhill Ski Race to promote Granada 2015

GRANADA/SIERRA NEVADA – On May 5th, genuine ski aficionados turned the Sierra Nevada – mountain venue for the alpine events during the 2015 Winter Universiade – into a real beach resort adorned with all kinds of summer accessories while skiing down the slopes in swimsuits.

Olympic Biathlete Victoria PadialInitially, the race to promote the 2015 Winter Universiade was scheduled a week earlier, but the low temperatures prevented this. Eventually, a nice 15 °C and a radiant sun and a blue sky on May 5^th made the closing day of the ski season a great success and provided an original way to promote the Winter Universiade.

In an effort to consolidate Granada as southern capital of winter sports, the swimsuit ski race highlighted an aspect that makes the Sierra Nevada ski resort unique in the world, i.e. its sunshine and spring snow.

The downhill race started at noon from ski station Borreguiles I with a delegation led by Universiade Ambassador María José Rein, who was accompanied by Olympic biathlete Victoria Padial.

The announcement of the frivolous race made via social media platforms and launched a few weeks ago brought together more than hundred participants from different countries, like the United States, France and Germany.

With a large amount of snow on its slopes, nice temperatures and a radiant sun, Sierra Nevada has shown that it is unique in the world.

(Source: Granada 2015 WU OC)