Kia Motors becomes Official Sponsor of Gwangju Summer Universiade

GWANGJU – Kia Motors has been named the official sponsor for the 2015 Gwangju Summer Universiade.

The 2015 Gwangju Summer Universiade Organizing Committee (GUOC) and Kia signed an official agreement for the sponsorship of the Gwangju Universiade on 15 April, 2014.

Kia was ranked ‘Global Premium Partner’, the highest rank in partnership, and has promised to provide 1,500 vehicles, including passenger vans, eco-friendly electric cars, buses, and other types of vehicles, for the transportation and protocol of the 20,000 participants from 170 countries that will be taking part in the Gwangju Summer Universiade.

In addition, Kia will also contribute to the promotions of the Gwangju Universiade through TV, magazine, online and other methods media advertisement.

As a Global Premium Partner, Kia is given the rights to use the title as the official sponsor of the Gwangju Universiade, as well as the use the official Gwangju Universiade logo, advertise on the players’ uniforms, advertise on A-boards in competition venues and more, while Kia will utilize the Gwangju Universiade in national and international marketing.

(Source: GUOC)