Kazakhstan and Foreign Companies interested in Sponsorship of 2017 WU

ALMATY – Despite reducing the budget for the Winter Universiade twice, from 32 to 17 billion tenge, the financing of the games will be completely provided. The 2017 WU Organising Committee had to economise on some details of preparation, but in general the preparation process goes at full speed. Kazakhstan and foreign companies have been showing great interest to become official sponsors of the Universiade according to Aset Abdualiyev, the head of Management on preparation and carrying out the 2017 Winter Universiade. “We have to understand that there has been a budget correction, especially in the line of equipment purchase and the opening and closing ceremonies. We decided to choose a more economical format.”

Nevertheless, there is an active attraction of financial resources of sponsors, including public-private partnerships. “In general we notice a very good synergy regarding the inclusion of sponsors. Many business companies, both local and foreign, are interested to be associated with the Universiade brand. We see a good, strong interest. Therefore, we will further develop the PPP format,” Abdualiyev explained.

(Source: Almaty OC 2017 WU)