The Torino 2025 FISU World University Games in numbers

Almost one month ago, the best student-athletes from winter sports left Piemonte to go back home, their heads filled with unforgettable memories. The Organising Committee held one last press conference on 19 February.

The aim of the gathering was of course to look back and celebrate the achievements of these resent FISU Winter Games. It was held in the presence of the President of the Torino 2025 Organising Committee, Alessandro Ciro Sciretti, the Councillor for Sport and Major Events of the Municipality of Torino, Domenico Carretta, Claudia Porchietto, Undersecretary to the President of the Piedmont Region, Jacopo Suppo, Deputy Mayor of Torino Metropolitan Area, and Adolfo Lorenzi, Matilde’s father and promoter of the foundation of the same name as well as representatives from the University of Torino and the Politecnico,

Figures that tell a story

Let’s look at some of the figures that “tell the story of a successful event, an event that was not ‘just’ sport but also and above all passion, sharing, fun, a meeting of different cultures, exchange, planning, vision, as said President Alessandro Ciro Sciretti. An event whose communication has given our territory great visibility, both nationally and internationally, from an academic, tourist and sporting point of view, with an important media echo in the press, on the web and on the many social channels activated both by the institutional actors involved and by the many young athletes who took part in the Games.”

Torino 2025 FISU Games in Numbers

• 10 competition days
• 10,000 participants
• 2565 athletes and staff
• 54 delegations
• 114 committee members
• 75 internship trainees
• 2099 volunteers
• 6 competition venues
• 13 disciplines
• 12 cities involved
• 26,500 hotel nights
• 15,000 accreditations
• 100,000 tickets sold
• Youngest volunteer
  18 years old
• Oldest volunteer
  87 years old
• 150,000 meals served
• 44,5500 passengers on public transport
• 6,500 metro journeys
• 9,000 bookings for the FISU Village
• 50 meetings in the ICE Cube
• 1,200 bookings for the exhibition (Archivio di Stato)
• 1,000 hours of TV coverage
• 140 hours live on Eurosport
• 85 million views for the Opening Ceremony
• 10,000 tracked online publications
• 694,404 users on Torino 2025 social media channels

Economic value of media visibility

From the point of view of the “economic value of media visibility” of the event, the “Eco della Stampa” monitoring system quantified that the publications on the Games from October until the end of the event achieved an AVE – Advertising Value Equivalency – of 10,77,411 euros, broken down into 3,224,533 euros for press publications, 2,293,460 euros for publications on the web, 3,047,042 euros for TV reports, 88,821 euros for radio reports and 2,118,555 euros for releases on social media, across all the different sections and themes involved. To these results must be added the numbers for international press reviews, which amounted to around 16,000,000 euros, mostly related to web articles.

More that 25,000 euros for a very special cause

Finally, the amount raised by the committee – through the sale of tickets, for which 1 euro was donated – in favour of the Matilde Lorenzi Foundation, the charity partner, was announced: 27,210 euros.

The symbolic cheque was handed over by Committee President Alessandro Ciro Sciretti to Adolfo Lorenzi, father of Matilde, the young Italian skier who died in a tragic accident during a training session last October, who commented:

“This extraordinary collaboration with the Torino 2025 FISU World University Games represents much more than a simple partnership for the Foundation: it’s a concrete opportunity to promote safety on the slopes and to raise awareness among young athletes and fans of the value of prevention. Thanks to the FISU’s decision to donate 1 euro for every ticket sold to our Foundation, we have reached a truly significant figure, said Adolfo Lorenzi. This contribution will allow us to continue investing in research, training and the development of new solutions to reduce risks in skiing. It is a very valuable gesture that will help us to continue Matilde’s dream: to make skiing safer for everyone. I would like to sincerely thank the FISU, the Torino 2025 Organising Committee, everyone who bought a ticket, the athletes and the families who shared this experience with us. Your support is not only an economic help, but also a strong signal that encourages us to continue our commitment with even more determination”.

Written by Thérèse Courvoisier with information and pictures courtesy of the Torino 2025 FISU World University Games